Dr Pepper Snapple Group, Inc. Essay Example for Free

Dr Pepper Snapple Group, Inc. Essay The problem associated with this case is whether or not the company should introduce a new energy beverage brand into the market. If a profitable market opportunity exists for the company to enter the energy beverage market the next step would be to identify a target market and marketing mix along with a product line and brand positioning. The best opportunity for the company to gain market share is to target adult energy drinkers from ages 35 to 54 since none of the competitors are catering towards this segment. Bottlers, distributors, and retailers are unlikely to produce and stock more than two SKUs of a new energy drink brand so it would be best to introduce a regular 16ounce single-serve package that consists of two different flavors. Since regular energy beverages hold 80% share of the market selecting regular is best, and since the 16ounce energy drinks represent 50% of case sales in convenience stores and want a high turnover to maintain prevalence in convenience stores its best to go with a 16ounce size. Also having two different flavors to choose from will help increase chance of trial rather than have only one flavor and have regular and sugar free or have one flavor and two different sizes. In positioning the brand the company should differentiate the energy drink from competitors by basis of packaging and select the 16.9ounce single-serve aluminum bottle with a resealable screw cap, and also by ingredients in having lower carbohydrates in the formulation. The energy brand should be distributed to all types of off-premise retailers where beverages are sold for maximum sales. The company’s U.S. media expenditure should be $12.6 million, equal to that of Tag Energy’s U.S. media expenditure which lead to a 2.3% dollar market share, because Tag Energy was also new to the energy beverage market and targeted to a certain demographic the company should experience a similar result. The manufacturer’s suggested retail selling price should be $2.29. Higher than the average $2.00 per single-serve because of it’s unique  point of difference – lower carbohydrates and aluminum bottle with resealable screw cap. Market sales potential for the company’s target market is equal to $1.608 (Exhibit 1) billion and market sales forecast is equal to $133.202 million (Exhibit 2). With a retail trade margin equal to 40% the company’s selling price to retailers would be $.961 (Exhibit 3). Thus from the market sales forecast of $133.202 million the company would receive $79.921 million in revenue, and with the company’s contribution margin of 30% total profit would be equal to $22.378 million (Exhibit 4).

Novelty Never Lasts :: essays research papers

Novelty Never Lasts One thing I have recently begun to learn in life is that the novelty of anything, given a little bit of time, no matter how fascinating or unusual it was at first, usually wears off quicker than one would prefer. I have found this to apply to nearly everything I have experienced in my life, and a frightening term comes to mind. "jaded." At least it should be frightening to a mere seventeen year old, with so much left to do in life. I am more than confident that this is just a passing phase, but nonetheless I have discovered how quickly the novelty of certain things can wear off from the experience I have had in the jobs I have held and from the repeated action of doing anything that I find enjoyable on a regular basis. Through the jobs I have held both at a local pizza restaurant and movie theater, I have found that any novelty that pizza and movies once had is no longer there. I can easily remember back before my first job at the pizzeria when I savored the opportunity to eat pizza as often as I could. Now, thanks to the fact that I ate pizza almost every time I worked during that year, pizza just doesn't taste that good anymore. Whenever my family orders a pizza for dinner, I really don't look forward to it as much as I used to. Instead, I just shrug it off, "Pizza, big deal, what else do we have to eat?" This same loss of appreciation has happened with my second job as well. I have been working at Sony Theater's Palace Nine for about four months now, and I can easily say that I don't really enjoy an outing to the movies as much as I used to enjoy them. Probably because I see them all for free now, but mostly because I know exactly how the movie theater works, I no longer experience the same thrill about going to the movies that I once did. I know all the ins and outs of the business I need to, and I am no longer fascinated by the movie theater industry. I find this loss of appreciation unfortunate to say the least, but at least I was making some money in the process. I have also found that novelty can wear off through the repeated action of doing anything that I find enjoyable on a regular basis. A couple examples of this would be billiards and traveling. Last year, my friends and I would Novelty Never Lasts :: essays research papers Novelty Never Lasts One thing I have recently begun to learn in life is that the novelty of anything, given a little bit of time, no matter how fascinating or unusual it was at first, usually wears off quicker than one would prefer. I have found this to apply to nearly everything I have experienced in my life, and a frightening term comes to mind. "jaded." At least it should be frightening to a mere seventeen year old, with so much left to do in life. I am more than confident that this is just a passing phase, but nonetheless I have discovered how quickly the novelty of certain things can wear off from the experience I have had in the jobs I have held and from the repeated action of doing anything that I find enjoyable on a regular basis. Through the jobs I have held both at a local pizza restaurant and movie theater, I have found that any novelty that pizza and movies once had is no longer there. I can easily remember back before my first job at the pizzeria when I savored the opportunity to eat pizza as often as I could. Now, thanks to the fact that I ate pizza almost every time I worked during that year, pizza just doesn't taste that good anymore. Whenever my family orders a pizza for dinner, I really don't look forward to it as much as I used to. Instead, I just shrug it off, "Pizza, big deal, what else do we have to eat?" This same loss of appreciation has happened with my second job as well. I have been working at Sony Theater's Palace Nine for about four months now, and I can easily say that I don't really enjoy an outing to the movies as much as I used to enjoy them. Probably because I see them all for free now, but mostly because I know exactly how the movie theater works, I no longer experience the same thrill about going to the movies that I once did. I know all the ins and outs of the business I need to, and I am no longer fascinated by the movie theater industry. I find this loss of appreciation unfortunate to say the least, but at least I was making some money in the process. I have also found that novelty can wear off through the repeated action of doing anything that I find enjoyable on a regular basis. A couple examples of this would be billiards and traveling. Last year, my friends and I would

Business Communications Final Exam Questions & Answers Essay

1. Briefly describe any one of the communication models discussed in the textbook and/or lecture Lasswell’s (1948) model describes communication as a one-way transmission of messages. The model shows the ‘who’ as the ‘source’, the ‘what’ as the message, the ‘how’ as the channel, the ‘whom’ as the destination and the ‘effect’ as the outcome. 2. Describe three of the of the tests you can use to enable ethical decision-making Are we rationalising: Identify if you are rationalising, that is justifying your reasons with excuses such as: Everybody is doing it It’s not illegal They did it to me If I don’t do it someone else will The golden rule: Treat others as you would want to be treated If you wouldn’t like a particular action or behaviour to happen to you, then don’t do it to others Publicity test: After making a decision, it would then be publicised for anyone to see or read about such as family, friends etc. If you are happy and confident in what you have done and do not feel any guilt then it is a good test to use, if not, then the decision was not ethical. 3. What is the role of ‘I’ statements in the communication process? Illustrate with an example I’ statements are a way of sharing emotions and letting others know how their behaviour is perceived and how it affects you. One of the most effective  ways to begin assertive statements is to say ‘I feel †¦ when †¦Ã¢â‚¬â„¢ For example, the message may be: ‘I feel annoyed when you don’t let me know you will be late.’ People can express their needs and wants with an ‘I’ message. It shows their personal involvement plus a willingness to share their feelings. It also lets them own their own reactions. 4. Identify and explain the three techniques of persuasion as outlined in the textbook Three techniques: Rhetorical mix Features-benefits mix Appeals to emotion Rhetorical mix: Persuasion involves careful framing of arguments and a mixture of the three types of rhetorical appeal. Good communicators have the ability to use and combine the three types of appeal appropriate to the audience, subject matter and context. logos, or the appeal to logic (price, variety, product information) pathos, or the appeal to the emotions (entertainment potential of the website, sensory appeal through audio/visuals, intuitiveness of navigation and the extent to which the website can be personalised for users) ethos, or appeal to credibility (privacy and security, corporate image and branding). Features–benefits mix The features–benefits mix is a technique of persuasion that incorporates a mixture of a product or service’s features and benefits into the message to show the audience the real benefits. The message must stress the benefits in order to focus on the receiver’s need and enable the receiver to see the relevance of the features and benefits to them. The message has two essential components: features of a product or service, and a clear and concise illustration of how to apply these features linkage of the features with the benefits to enable the receiver to understand ‘what’s in it for me’ Appeals to emotion Appeals to emotion are ideas targeted towards the emotions, needs or values that the reader or listener is likely to care about. Fair appeals to emotion generate emotions based on facts and related to the issue. In contrast, unfair appeals to emotion generate emotions based on unsubstantiated claims and aroused by biased words rather than solid evidence or by fallacies such as red herrings or by personal attacks unrelated to the issue. Appeals to emotion balanced with logic persuade fairly and ethically; however, appeals to emotion are often misused either intentionally or unintentionally. When used improperly, emotional appeals offer a simple unthinking reaction rather than a reasoned argument and manipulate through prejudice, fear, embarrassment or other feelings rather than convince credibly. Example 5. Define the concept of emotional intelligence. Discuss the role emotional intelligence plays in building relationships and improving performance at work. Define: the abilities to recognise and regulate emotions in ourselves and others. Discuss: Emotionally intelligent people are responsive to others and able to use their own personal and social competence to express their expectations and values. Researchers have concluded that success is related to more than general intelligence (IQ). Successful people are emotionally intelligent. They have the personal and social competence to develop positive personal, social and work relationships, and to interact easily. Emotional intelligence influences organisational effectiveness in a number of areas: employee recruitment and retention, development of talent, teamwork, employee commitment, morale and health, innovation, productivity, efficiency, sales, revenue, quality of service, customer loyalty, client or student outcomes. 6. Briefly explain the difference between macro-culture and micro-culture including examples for each The macro-culture comprises all the arts, beliefs and institutions (legal,  governmental, business, educational and social) that characterise an ethnic group, race or nation, while a narrower micro-culture exists within the macro-culture. The micro-culture includes the characteristic attitudes and behavior operating within a group, an organisation or a nation. Macroculture usually consists of the culture which influences the majority of the people. In United States, macroculture reflects to the traditions of Western Europe. An example of a micro-culture could be the aboriginal community within the larger Australian community. 7. Describe the characteristics of Hall’s context model of culture Hall’s context model demonstrates that communication and culture are not only about words. Not just text, but context. It explains how context can be measured and that there are two extremes – low and high High context: A culture in which the context of communicated messages is as important as the communicated message Low context: A culture in which the context of communicated messages is not as important as the communicated message itself 8. Define the terms ‘enculturation’ and acculturation’ and explain how they differ. Provide examples for each of the terms Enculturation is the socialisation process that we go through as we learn about and adapt to our society Examples: unconscious (as we absorb and imitate the daily habits, speech patterns and roles of our parents from infancy) or deliberate (as we are taught specific manners for greeting people, religious rites and rituals, and reading the Bible, Koran, Torah or other literature). Acculturation is the process of cultural adjustment and adaptation people experience as they move from one culture to another. Example: Adopting a culture’s values, symbols and behaviour. Moving to another country and adapting to their customs whilst maintaining your traditions from back home. Differ: Enculturation and Acculturation both involve adapting to society however acculturation is not an unconscious or deliberate process and mainly occurs when introduced to a new culture or environment. 9. What is cultural diversity? Why is it important for people to study diversity as they prepare to enter their career? Cultural diversity is the variety of human societies or cultures in a specific region, or in the world as a whole. It is important that people study diversity as they prepare to enter their career because people can then accommodate differences in the background, perspectives and family responsibilities of other employees, and gather knowledge from the diversity of perspectives to generate new ideas and ways of doing things. It is also important, as they will already have acknowledged that the workplace is diverse and also respect other colleagues of their customs and cultural beliefs. This in turn prevents any form of discrimination, and judgement. 10. Hofstede’s five†dimensional model of culture has substantial potential for aiding our understanding of individual cultures and for comparing cultures. What are the five dimensions in the model? Briefly explain any one of the dimensions. Five Dimensions Power Distance Uncertainty Avoidance Individualism vs. Collectivism Masculinity vs. Femininity Long-term vs. Short-Term Orientation Uncertainty Avoidance Defines the extent to which members of a culture feel nervous about, or are threatened by, situations they perceive as ambiguous, unclear or unstructured. People in high-uncertainty cultures: Are risk averse Maintain strict codes of behaviour Establish more formal rules Tend to be resistant to change. People in low-uncertainty cultures: Take more risks Require fewer structures Are more informal and relaxed Are willing to accept change.

Teens And Their Effects On Children Essay - 2138 Words

Teens face many pressures that adults don’t take seriously. Their bodies are changing-they have to adjust to the new person they see in the mirror. They feel different and become interested in sex. Self-doubt is constant. They feel pressure to conform and fear radicle if they don’t. In the United States, every year Nearly 300,000 girls between the ages of 15 and 19 give birth and almost three percent of girls in that same age group, however, a third of them would not earn a diploma or a GED by age 22. By age 30 less than two percent will earn a college degree. Some of their babies are more likely to do poorly in school, have health problems, suffer from child abuse, and may even end up in jail, unemployed and may be teen parents themselves. This may be a continuing cycle of poverty and trauma that can last from generations to generations. Parents have far more influence over instilling values in their teens than any other persons; your input can make all the diffe rence! We can only achieve this aims through implementing appropriate sex education that covers safe sexual practice and use of contraception, abstinence or delay of sexual initiation, with the use of training in decision making and negotiating skills. The federal government, state, district, communities, parent, school administrators and teacher need to come together and plan how to resolve this epidemic. Education of these adolescent at all level is very important,Show MoreRelatedTeen Pregnancy And Its Effect On Children855 Words   |  4 PagesTeen pregnancy has been an ongoing social issue in the United States for many of years. Although the rate of teen pregnancy has decreased since the 90s, the United States is still the highest among industrialized nations. The US ranks at one and a half times higher than Great Britain, three times higher than Canada, seven times higher than Denmark and Sweden, and eight times higher than Japan (Azar 1). 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